Welcome to Coffee, Curls, Hustle!

I’m Keisha, a millennial wife, mama and aspiring entrepreneur. I created Coffee, Curls, Hustle, to highlight the connection between natural hair care, self care, and development as a woman and mother. I love to sip coffee--or gulp it depending on the day. I am inspired by curls. And I have come to love and admire the hustle I see in women entrepreneurs and have newly discovered in myself! Coffee, Curls, Hustle will be a space for me to share what I am learning in this new phase of life. Now that I am approaching 30, learning how to fall in love with myself and my natural hair all over again, all while balancing full time work and side hustles.

 Yay! The blog finally launched!!!!  Picture credit: Chanel Green

Yay! The blog finally launched!!!!

Picture credit: Chanel Green

In the past year I have been blogging on a micro-level on Instagram and for those of you who have been rocking with me since the beginning, I see you and thank you! It has truly been a learning experience and it is just the beginning **happy dance** However, my love for blogging goes back to the beginning of my natural hair journey.

 This was a few months after the last of my relaxer was cut off in 2011!

This was a few months after the last of my relaxer was cut off in 2011!

First came the curls...

In spring of 2010, I swore off relaxers and began my natural transition and in February 2011 I had the last of my relaxer cut and I was completely natural! Like many naturals, I lived for blogs and YouTube, so Curly Nikki, Kim Love (Kimmaytube), Shelli (Hairscapades) and so many others were my bffs in my mind and I lived on their platforms for all of my curly girl needs! I loved how these ladies were so transparent in sharing their experiences, and not just with hair but actual life experiences through their blogs or YouTube channels!

The main thing I admired about these women, in addition to their flawless hair, was how they shared their real experiences with balancing caring for newly natural hair, taking care of families and killing it in their careers. To top it all off they were constantly creating online content! I was so impressed and inspired and new I wanted to find a way to make a similar impact, especially for my ladies here in the Mile High City (Denver, Co)!

...The funny thing is I didn’t even deliver content consistently as I should to even build my audience...
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So in 2012, my first blog “Love, Hair and Health” (go ahead and roll your eyes) was born but I literally posted once and never touched it again! The timing wasn't right and honestly that title was just too cheesy for me! I always knew I wanted to build a community though, and at this time Facebook pages were gaining some traction so I eventually decided to create Beemorenatural, a page where I was going to host grow-out challenges, share tutorials, etc. Unfortunately, I had unrealistic expectations of my “audience." The funny thing is I didn’t even deliver content consistently as I should to even build my audience to meet the expectations I had, so it fizzled out and I forgot about it for about 4 years…

 The Fadeyi Family- at the 2016 Regional Convention of Jehovah's Witnesses #bestlifeever

The Fadeyi Family- at the 2016 Regional Convention of Jehovah's Witnesses #bestlifeever

Fast forward to 2016. Over the years, I continued to take good care of my hair and stayed connected with my favorite natural hair content creators. At this point I was now 4 ½ years into my marriage, 6 ½ years into my natural hair journey, a mother of two and craving a creative outlet as well as a way to stay home with my babies! It just so happened that in early July, as my maternity leave from giving birth to my daughter was coming to an end, Facebook sent a notification about that “Beemorenatural” page basically asking if was going to do something with it. And that was the push I needed!

During those early stages, I was able to grow an audience through Instagram of 1000+ followers in the first 5 months because I just did everything I could to connect and give value!

I decided to go for it, to give blogging another try, be patient and let it flow naturally. I didn’t stress too much about if people engaged on my posts, I just wanted to be consistent and do it! A few days later I created an Instagram, took more selfies than I will ever admit and began to dive into learning about the business of blogging. During those early stages, I was able to grow an audience through Instagram of 1000+ followers in the first 5 months because I just did everything I could to connect and give value! I was honest and shared my story and spent a lot of hours being a student of the content creation craft. This lead to the realization that I would need some capital to make this more than just a hobby and here is where the coffee comes in..

...then coffee and curls…

“Coffee, Curls, Hustle” was born out of a need to promote an MLM coffee business that I started as a way to generate that capital. However my first love was definitely the blog about my curls. So the question kept coming up of how to marry the two, and I came up with this slogan which summed up my life at the time perfectly. Every day I was being fueled by this amazing coffee from my business and I was determined to keep finding new ways to hustle in the blogosphere while sharing my love of curls! In short, each day I would drink coffee, create content about natural hair and research ways to hustle and make my dream happen. I brainstormed several ideas to find new clients for the coffee business while also sparking conversations about natural hair but because my heart just wasn’t it it, that business didn’t last too long. It was okay though because although I couldn't monetize it, coffee never lost it’s place in heart or value in my life...

 Don't let the sweet faces fool ya!

Don't let the sweet faces fool ya!

Let me remind ya’ll...I have 2 beautiful and active babies, Cyrus (almost 3) and Nazanin (15 months) and if you didn’t know--toddler town is NO JOKE! Now I know the whole stair-step thing is cute and I am sure I will appreciate it when I’m 45, living my best life with my hubby and no kids in the nest...but right now, the struggle right now is real ya’ll! So mama needs her coffee, and lots of it! Most days, it is what I look forward to most when I wake up and I thoroughly enjoy making a fresh pot of coffee, smelling the roasted coffee bean smell in the house and sitting on my couch with my giant cup of joe!

Coffee...Curls...Hustle…

One of the biggest lessons I’ve learned about blogging is that it is a marathon, not a sprint. It will take endurance, discipline and focus to reach my goals, but it is possible. It has also introduced me to the world of freelance work. I initially thought all successful, career bloggers talked about fitness, hair/beauty or travel, but I’ve discovered more niches than I can name in this post and many bloggers I’ve met and researched earned income doing a variety of freelance projects until they saved enough to dive in full time! It’s all about filling a need with a skill you are proficient in. This is how I was introduced to virtual assistant work. In the past year I served as a virtual assistant to some of my favorite bloggers, handled email management, crafted brand partnership emails, etc. The learning curve is steep, but it is doable and I’m glad to have persevered to now!

Long story short, this dream of sharing my natural hair journey has also sparked my inner hustle and I will be sharing how that manifests with you all!

This is for you if....

You wear many hats in life (mom, wife, business owner, etc) and love (and/or need to) drink lots of coffee to manage it all...

Natural hair care and self-care are things that you value but struggle to prioritize...

You realize that you are either an entrepreneur or are inspired by the ones around you...

...and you would love to connect with a like minded mama who is rediscovering her purpose in life through a caffeinated, curly haired, entrepreneurial lens!

 

with love, 

Keisha

 "I tried to dance it away, I tried to change it with hair.... -Solange (Cranes in the Sky)  Picture credit: Chanel Green

"I tried to dance it away, I tried to change it with hair.... -Solange (Cranes in the Sky)

Picture credit: Chanel Green

I would love to hear your story and what brought you here! Drop a comment below about what coffee, curls, hustle means to you!